"The Culture Code: The Secrets of Highly Successful Groups"
Daniel Coyle, the author of "The Culture Code: The Secrets of Highly Successful Groups", shares his insights on what makes a group successful.
He explains that the key is to create a culture of trust and safety where people feel like they can be themselves and take risks. This culture of trust and safety allows for creativity and innovation to flourish. Coyle provides practical tips on how to create this type of culture within a group and how to maintain it over time.
The tips include creating a clear purpose and set of values for the group, as well as setting clear expectations for behavior. Leaders also need to model the desired behavior and be open to feedback. Lastly, it is important to create opportunities for connection and bonding within the group. By following these tips, groups can create a culture of trust and safety that will allow them to be successful.
His examples include successful groups like Google, the US Navy SEALs, and IDEO.
He explains how Google’s “20% time” policy, where employees are encouraged to spend 20% of their time working on projects of their own choosing, has led to some of their most successful products, like Gmail and Google Maps.
The Navy SEALs have a culture of “extreme ownership”, where everyone takes responsibility for their own actions and the actions of the group as a whole. This creates a sense of accountability and ownership that leads to successful missions.
IDEO, a design firm, has a culture of “psychological safety”, where people feel comfortable taking risks and sharing ideas. This allows for creativity and innovation to thrive.
By creating a culture of trust and safety, groups can allow for creativity and innovation to flourish. This will lead to greater success for the group as a whole.
Overall he suggests 4 main points for a successful group:
1. A clear purpose and set of values
2. Clear expectations for behavior
3. Leaders who model the desired behavior
4. Opportunities for connection and bonding
To learn more, click here to view a free micro-course sponsored by Lovegevity. University and The Big Idea Club. You’ll learn the three key principles behind every great culture: safety, vulnerability, and purpose. You’ll also hear real-life examples for each tip you gain and learn how to identify the type of culture that’s right for you.
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